Sony Reduces Price of PlayStation 2 To $99.99
Sony Computer Entertainment America has made the cut. The consumer entertainment-device maker cut the price of the popular Sony PlayStation 2 gaming console by 25 percent on Tuesday.
Beginning April 1, the Sony PlayStation 2 will be priced at $99.99. Sony hopes to tap into a market of gamers who weren’t born when PS2 was launched in 2000, according to John Koller, director of hardware marketing.
“In the gaming industry, the typical life cycle for a console is around five years, but because we build each of our platforms for a large and diverse consumer base, we design our platforms differently,” Koller wrote in a PS2 blog post. “With the original PlayStation and now PlayStation 2, we’ve proven that consumers can rely on our platforms for their gaming and entertainment needs for at least a decade.”
Just as PS2 has reached a decade of being on the shelves, Sony Entertainment President Jack Tretton believes PlayStation 3 will have the same success. “We believe PlayStation 3 offers the same promise by helping secure the Blu-ray format and delivering unprecedented value as the total home entertainment solution for the next decade,” he said.
Mixed Reactions
Sony also made the cut to reach a group of users unable to afford the gaming console at its full price, and that led to some happy consumers, including someone with the screen name Monsignor.
“YES!!!! I’ve been waiting for this price to drop below $100 for over eight years,” said the poster on Sony’s blog. “Finally, I can now go out and buy it and see what all this fuss is about. Thanks, Sony.”
While a minority of posters were happy with the price cut, a majority of comments from gamers indicated disappointment. Users had hoped for either a price cut for the PS3 or new firmware.
“The PS2 is a system…
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