Quantivo Omniture Solution Offers E-Commerce Insight
eMetrics Marketing Optimization Summit — SAN JOSE, Calif. — May 4, 2009 — Quantivo, the leader in on-demand behavioral analytics, today announced its customer behavior analytics SaaS solution has been optimized to easily integrate data from Omniture SiteCatalyst®. SiteCatalyst customers will now be able to seamlessly transfer data to Quantivo in order to identify valuable customer segments and behavior patterns. Online businesses can dramatically improve visitor monetization by quickly segmenting and understanding customer behavior patterns from a combination of website visits, purchase transactions, marketing responses and other events. This seamless integration of Omniture SiteCatalyst data makes it now possible for Omniture customers to realize fast, flexible and cost-effective customer behavior analytics by using Quantivo.
“Customer behavior trends develop and diminish faster than ever and it’s critical for companies to quickly understand and capitalize on the drivers and effects of these trends,” said Brian Kelly, CEO of Quantivo. “We’re simply reacting to a strong market demand for a solution that goes beyond standard clickstream analysis to find the valuable patterns to get more visitors, keep them coming back and increase conversions. It’s incredible that Quantivo can have an Omniture customer up and running in a week doing this caliber of customer analytics without constraints or having to wait for answers to questions that are outside the box.”
Industry leading companies are using Quantivo to analyze Omniture SiteCatalyst data in order to find the value within behavioral patterns around popular website content. This behavioral analytics enables on-the-fly changes to “recommendations” and increases visitor time-on-site, which translates directly into more advertising impressions and ultimately revenues. Quantivo customers are also finding new and novel visitor segmentation models based upon referring sites, the number of times a user visited, geographic location, time of day and other attribute combinations that increase the ability to tailor website visitor…
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