It’s Official — Bing Goes the Microsoft Search Engine
Microsoft CEO Steve Ballmer put days of speculation to rest Thursday by announcing the software giant’s new search engine, named Bing as expected. The engine will replace Windows Live Search as it begins rolling out in the next few days, with full deployment by June 3.
Ballmer made the announcement at the D: All Things Digital conference. When it fully launches, users will be able to go to www.bing.com, type in a search word and use tools to narrow the focus in four areas — purchase decisions, trip planning, researching a health condition, or finding a local business.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” Ballmer said. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web.”
He added that Bing is the first step in a long-term effort to help people find information more quickly and use that information.
How It Works
To emphasize problems with current search engines, Microsoft pointed to a report by Ipsos Mendelsohn that found 66 percent of Internet visitors use searches to make complex choices. Another report by comScore showed 30 percent of searches are abandoned without a satisfactory result. These problems led Microsoft to focus on a “decision engine.”
Bing uses features such as Best Match to find the best answer for a search, Deep Links to give searchers information on what a Web site offers, and Quick Preview, an additional window that expands over a search caption to give users more information about the site’s relevancy.
The search engine also incorporates Instant Answers, a feature designed to provide information within the body of the search-results page.
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