There are some businesses and organizations that seem to be not only surviving the economic downturn, but even thriving: Liquor stores, movie theaters, libraries, and now online video games.
According to an announcement Tuesday, Marvel Comics is teaming up with a small and relatively unknown multiplayer online (MMO) game developer called Gazillion Entertainment to create a virtual universe featuring Marvel characters.
The joint venture will first produce a low-level online game aimed at children using Marvel’s Super Hero Squad. The more sophisticated online game Marvel Universe does not have a specific release date, but will probably appear in late 2010 or early 2011.
Enormous Fan Base
Although an earlier Marvel-based online game never took flight, both Marvel and Gazillion think the comic publisher’s enormous fan base will help make Marvel Universe a hit.
“Despite the tough economy, the video-game industry continues to grow, and MMO games for mass audiences represent the next big opportunity for the upcoming decade,” said Rob Hutter, president and CEO of Gazillion. “This is particularly the case for established global-entertainment brands like Marvel, which possess hundreds of millions of touch points with fans worldwide. The next step is exceptionally high-quality MMO entertainment, and that’s our mission at Gazillion.”
The comic-book company currently has more than 5,000 characters, including such iconic figures as Wolverine, Iron Man, the Hulk, the Fantastic Four, and Captain America. A number of those characters have been the basis of successful films, making the prospect of cross-marketing even more alluring.
Despite its relatively short track record, Gazillion will be partnering with a number of major creative companies to assist in the creation of Marvel Universe, including Apple, Pixar Animation, Blizzard Entertainment, and Microsoft Game Studios. Four separate studios will be involved in the product development and launch.
Strong Growth in Games
Marvel and Gazillion hope to tap into what is already a…