Hold the Phone! Game Developers See iPhone Potential
Tuesday’s session of the Game Developers Conference at the Moscone Center in San Francisco opened with a provocative topic: Why the iPhone Has Changed Everything. For an industry that has long regarded Apple as an afterthought when it comes to serious gaming, it was an eye-opening presentation.
The talk was delivered by Neil Young, founder and CEO of ngmoco, one of the leading developers of games for the iPhone and the iPod touch. Among the company’s titles are the popular Word Fu, Rolando, Topple, Dropship, and Dr. Awesome, Microsurgeon M.D.
Functionality is the Key
As an introduction to the power of the iPhone in the gaming industry, Young reviewed the market battle between the handheld Nintendo DS and the Sony PlayStation Portable. He argued that although the PSP may have superior technical specifications, the DS proved more popular because it offered greater functionality.
That positions the iPhone to be a particularly powerful platform, Young suggested, because of the enormous number of features built into the device. Future games will be able to take advantage of the iPhone’s social-networking capabilities, its camera, the contact list, the weather app, and so on. In Young’s words, game developers will be able to “leverage every surface of the device.”
ABI research analyst Zippy Aima agreed with Young. “In the current scenarios,” she said, “the iPhone indeed is a revolutionary product. Earlier gaming was limited to portable video-game devices, and then came along the likes of Nintendo and now we have the iPhone, which is a complete package, including gaming.”
Superheated Market
If ngmoco is any indication, iPhone games are a significant part of the success of Apple’s App Store. Young told the audience that ngmoco games have been installed on more than seven million devices.
“The market is superheated. The pace of adoption is going way faster than the DS,” he said….